The future of energy will be shaped not only by technology and infrastructure, but also by how deeply we understand the people we serve.

At the 2nd Edition of the HPCL Masterclass Series, held on August 26, 2026, Amit Garg, Director – Marketing, HPCL, engaged with over 2,800 students from leading IIMs, IITs, NITs and other premier institutions across India.

The Masterclass, “Marketing in the Indian Energy Sector: Brand Leadership, Customer-Centricity and Digital Innovation in a Changing Energy Landscape,” explored how India's energy landscape is evolving and what it takes to build trusted brands in a rapidly changing world.

From the importance of customer-centricity and brand trust to the opportunities presented by the energy transition, digital innovation, AI and the changing face of retail, the session offered students a perspective on how the future of India's energy sector is being shaped.

A key message from the interaction was clear: the future of energy is not something the next generation will simply witness—it is something they will help create.

The enthusiastic participation and thought-provoking questions from students made the session a memorable platform for dialogue and learning between industry and academia.

Thank you to the students, faculty members and institutions across India for being part of this inspiring conversation.