Join the immersive programme on Consumer Neuroscience & Neuromarketing led by Prof Arvind Sahay and discover how neuroscience is transforming marketing, HR, and behavioral strategy.

Dates: June 08–10, 2026

Management Development Institute, Gurgaon

This Course will help you:

• Appreciate the range of options available in consumer neuroscience, including different methods.

• Recognise key capabilities and limitations of neuroscience methods used in marketing & HR.

• Understand practical opportunities available and their associated time and resource implication.

• To better critically evaluate neuroscience campaigns, separating the hype from realistic claims.

• Develop base-level skills in creating neuromarketing-based marketing concepts and implementations through demonstration of the most widely used neuro tool - EEG.

This programme is designed for professionals who want to build smarter, insight-driven marketing strategies and understand what truly drives human behavior.

Enhance your ability to create impactful marketing programmes and influence consumer decisions where it matters most — at the last mile.